Optimal results from your e-mail campaigns through personalized content
During an online campaign you will understandably wish to stay in touch with the target audience and adjust your course where necessary, whether the aim of the campaign is to send invitations for an event or to further your commercial objectives.

Higher conversion can be achieved by sending follow-up mailings that respond to the individual replies given by various recipients. A prospect or client who neglected to open the e-mail the first time around would receive a reminder with another subject. It is of great importance that all messages truly resonate with your individual targets to ensure that you will not lose their attention during the campaign. For this very reason you will want the process to be dynamic, allowing you to make changes when the results fall short of your expectations. By personalizing the mailings and using dynamic content, you will be able to add a personal touch and increase the value of what your message.

Using E-mark’s Campaign Mail allows you to set up different phases in advance. E-mails can be sent to only those whom the contents concern, with the actual mailings taking place on a scheduled basis or being triggered by a certain response (or absence thereof) on behalf of the recipient. E-mark Mail registers which tasks have been completed and uses this data to generate an appropriate selection of recipients for follow-up mailings. This means the various stages of a mailing can be managed and monitored without wasting time on mechanics.
Additionally, real-time statistics offer an immediate insight in results and campaigns can be adjusted where necessary.

Thanks to these functions, setting up campaigns is exceedingly easy – no maintenance is required during the process. From the outset of the campaign you will receive a steady stream of figures derived from real-time statistical analysis alongside detailed progress reports. All mailings included in the campaign are sent via E-mark Mail, guaranteeing the highest possible quality. With E-mark Mail, nothing stands in the way of a successful e-mail campaign.

Campaign Mail is perfectly suited for many different purposes; whether you wish to start an invitation campaign for an event or a viral campaign on the internet, Campaign Mail will lead you to success.

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