Individual mailings on a large scale

In order to be able to approach their vast e-mail database of job seekers on a personal level, Vitae uses E-mark Mail. The category mailer in our application sorts all candidates into various different categories based on personal interests and geographic region.
The e-mail itself is sent out weekly and is assembled automatically via an RSS-feed of all available job openings. These offers are also linked to certain properties that correspond with the categories into which the candidates have been divided.
The result: Every candidate receives content that is specifically relevant to them.

Financial advantage

The weekly mailing of job opportunities is automatically assembled using the RSS-feed. This level of automation means Vitae can work with one less full-time employee, which amounts to a reduction in operational costs of €35 000,- a year!
Using E-mark Mail is not only an effective and cost saving decision; the program is also user friendly and efficient from the recipient's point of view.

Following up to your candidates' actions

Using our e-mail application E-mark Mail enables you to keep track of the actions of every newsletter subscriber down to the individual level. Not only does E-mark Mail offer an insight into the volume of recipients that clicked certain links, it also knows which candidate did the clicking. This offers a great advantage to their company, because the group that clicked through to a certain article can be selected and exported to a new category which can then be used for future campaigns within a specific interest field.

By monitoring precisely what readers do with the contents of Vitae's job offer mailings, the company is able to react to these movements specifically.

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